New Approach, Better Results

Welcome to KM Performance, Where We Redefine Success in the Loan Industry

They say the definition of insanity is doing the same thing over and over and expecting a different result. 

The mortgage industry has been taught to focus on prospecting and selling since the beginning.  But we understand that the essence of a successful loan officer extends beyond just acquiring leads. Our mission is to empower you with strategies that transcend conventional prospecting. We specialize in four core areas: 


Conversion Excellence: branding, value creation, impactful presentations, higher conversion

Scalable Growth: streamlined processes, automation, scalable systems.

Peak Performance: overcoming procrastination, building discipline, refine time management, achieve professional objectives.

Modernization of Practice: growth in changing markets, evolving strategies and tools, new technology.


At KM Performance Coaching, we do much more than just coach; we're in the business of redesigning loan officers into extraordinarily valuable and sought-after professionals. Our expertise in conversion, scalability, performance, and modernization ensures that you perform at the highest level consistently, day in and day out. Embrace the journey with us, and become the epitome of success in the loan industry.

"It is insulting, in today’s market, landscape, generation, modern technology world to be told to do the same strategies from 20 years ago.  It’s even more insulting to be told to do more of it to be successful.  You need to evolve or you'll die." —Khai McBride

Coaching Academy

Our Coaching Academy offers the best combination of live and recorded training classes, collaborative group masterminds, and private sessions to maximize growth. Together, we work on strategies, mindset and structure for your business, and define the path forward. The Academy is tailored to the needs of loan officers with 4 distinct offerings.



Which Program is Right For You?

(We accept 5 new client enrollments per month between the 20th and 31st to start on the 1st)

Questions?  Setup a discovery call with us to discuss:  Click here

Private Executive Coaching

For business owners, managers, and leaders, our Entrepreneur Performance program provides coaching at a one-on-one with Khai McBride to help you grow and scale your business, while building your leadership, management, and performance skills. (Khai only takes on 10 executive clients at a time, so inquire about openings or join the wait list)